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SXSW Rock & Roll Ready - Behind the Scenes at the Kendra Scott Spring Photo Shoot

Original music, film premiers, indie concerts, and emerging technologies will soon take storm in none other than the music capital of the world and our home, Austin, Texas. Austin's unique culture and funky-fresh vibes bring about monumental events like SXSW and Kendra Scott wants to welcome those who love this city as much as she does. Austin's legendary rock & roll vibe and it's artistic community make it one of the most alluring places to live and explore.

The Kendra Scott brand lives and breathes culture, color, excitement, and eccentricity, just like the city of Austin. Austin's flare drives us as a company and has inspired the jewels that you can see at our SOCO boutique right in the heart of the city. The famous festival takes place March 11th through the 20th. Shwayze and The Strokes are some of the featured artists showcasing their music this year, and the infamous Perez Hilton will be one of the music panelists attending SXSW.

If you are attending SXSW, make sure to stop by our boutique and show us your SXSW badge/wristband and get 10% off anything in the store! Our jewels will be sure to make your wardrobe pop and you can rock Kendra Scott Jewelry while indulging in the festivities!

Kendra Scott photoshoot right outside the SOCO retail store.

Hair and makeup transformations thanks to Martha Lynn Barnes.

Kendra and Art Director, Cheryl, style and direct the shoot.

What better than turquoise for a rock & roll theme?

Glitz and gold jewels shine against a burgundy leather jacket.

Lights, camera, action! SXSW get ready to rock & roll.

Photography: Cory Ryan
Hair and Makeup: Martha Lynn Barnes
Models: Ophelia Talley and Brigitte Buckholtz